Freelance Content Marketer
I've been writing for WordPress, eCommerce, and SaaS companies for over ten years. Tutorials, comparisons, SEO articles, product guides — content that reads like a person wrote it, because one did.
What I do
Step-by-step content written by someone who actually tests the features.
Keyword-targeted articles that bring the right audience to your site.
Honest, detailed posts that rank well and convert readers into users.
Thought leadership and guides that build authority in your space.
What I do
Step-by-step content that shows users how to get the most from your product. Written by someone who actually tests the features.
Keyword-targeted articles designed to capture high-intent search traffic and bring the right audience to your site.
Honest, detailed reviews and comparison posts that rank well and convert readers into users or customers.
In-depth posts that highlight what your product does and why it matters — written for your blog, not a spec sheet.
Thought leadership, case studies, and marketing guides that position your brand as an authority in your space.
Keyword research, topic ideation, and a prioritised editorial calendar — so you always know what's being published and why.
Areas of expertise
01
Plugins, themes, page builders, hosting, Gutenberg — I've covered the WordPress ecosystem for the companies that build it.
02
WooCommerce, Shopify, conversion optimisation, performance, UX — content for companies selling to online merchants.
03
Onboarding guides, feature explainers, integration docs, and product marketing for software companies of all sizes.
Why work with me
I've been writing for WordPress users, eCommerce merchants, and SaaS customers for a decade. I don't need briefing on what WooCommerce is or why someone would choose one page builder over another.
I test features, take my own screenshots, and write from genuine experience. That accuracy and specificity shows up in the quality of the content — and in search rankings.
After ten years of freelancing, I know how to deliver publication-ready content on deadline. No hand-holding, no missed deadlines, no rounds of unnecessary back-and-forth.
In a world where every blog is starting to sound the same, genuine expertise and a human voice stand out. That's what I bring.
How it works
Step 01
Drop me an email with some context about your business, your audience, and the kind of content you need. A few back-and-forth emails is usually all it takes to get aligned.
Step 02
We put together a list of blog post topics or content pieces based on your goals — whether that's SEO traffic, product education, or feature announcements. I can lead this or work from your brief.
Step 03
I write the content, handle the images, and can upload directly to your WordPress blog or other CMS. You get finished, publication-ready work delivered on schedule.
What clients say
We developed a relationship with Joe that went far beyond content writing. Joe was a reliable and thoughtful partner to us across multiple projects, and often suggested helpful directions both for our content and for our businesses as a whole.
WPShout & WP Business Tips
Joe is great! Easy to work with, communicates very well and is always professional. His content is top notch and we really appreciate his help in coming up with topics for our blog articles.
MemberPress
I've had a few articles from Joe so far and each time he's obviously put quite a lot of effort into writing every one of them. Accurate, detailed and on-time, he's without doubt brought value to our site.
WinningWP
Selected work
WordPress.com
What is a WordPress Sitemap and How Do You Add One?
Tutorial
↗MemberPress
Mastering Automated Email Reminders in MemberPress
Product tutorial
↗CommerceGurus
Interaction to Next Paint (INP) — Core Web Vital Explained
Technical explainer
↗NitroPack
7 Easy Ways to Improve the Mobile UX of Your WooCommerce Store
eCommerce guide
↗Gravity Forms
Getting Started with WordPress.com and Gravity Forms
Integration guide
↗SkyVerge / GoDaddy
How to Increase the Average Order Value at Your WooCommerce Store
Ghostwritten
Send me a message with a bit of context about your project — what you're working on, what you need, and what you've tried so far. I'll come back to you within one working day.