Human-led content strategy & writing — WordPress · SaaS · eCommerce
Content that gets found and gets results.
I plan and write content for WordPress, SaaS, and eCommerce companies — built to rank in Google, surface in AI search, and drive results once people arrive.
Human-led, every claim verified. The antidote to the generic content flooding the internet.
Written for WordPress.com, HubSpot, Gravity Forms, NitroPack and more.
“Joe was a reliable and thoughtful partner across multiple projects, who often suggested helpful directions for our content and our business.”
What I do
Content that earns its place.
Found in search, delivering results.
01Content that ranks and converts
Blog posts, guides, and comparisons built to rank in Google, get cited in AI answers, and do their job once the reader lands: educate, build trust, and move them toward a sign-up or sale, whether you’re selling a WordPress plugin, a Shopify or WooCommerce app, or a SaaS product.
02Content strategy
Keyword and topic research, editorial calendars, and the plan behind what gets published and why — mapped to how people (and AI) actually search now.
03AI-search readiness
Structuring your content so AI systems find, trust, and cite it, not just skip past it. This is answer engine optimization (AEO), and it works hand in hand with traditional SEO: the difference between getting pulled into answers and getting buried.
04Content, SEO & AI-visibility audits
Not sure why your content isn’t getting found or cited? I audit what you’ve published, pinpoint the gaps, and hand you a clear plan to fix it. A standalone diagnostic, or the start of ongoing work.
Why work with me
What ten years in this space actually means.
I know your audience.
A decade writing for WordPress users, online merchants, and SaaS customers — the exact people your plugin, app, or product is built for. No briefing needed on what WooCommerce is, why one tool beats another, or how your buyers actually decide.
Human-led, every claim verified.
Generic AI content is everywhere, and most of it says nothing and earns nothing. I bring real expertise, a clear point of view, and facts checked before they go live. That’s the part that actually wins rankings and AI citations, and it’s the whole point of working with me.
I use the products I write about.
I test features, take my own screenshots, and write from real experience. That accuracy is what makes content rank and what makes AI trust it.
I understand AI search, not just Google.
Search is splitting across Google, ChatGPT, Perplexity, and AI Overviews. I write for where people actually find answers now.
Content with a job to do.
Getting found is half of it. The content has to solve a real problem and move the reader to act: subscribe, sign up, buy, come back. I write for the outcome, not just the ranking.
How it works
Three steps to content that performs.
01Quick intro
Tell me about your business, your audience, and what you need. A few emails usually gets us aligned.
02Plan the content
We build a list of topics based on your goals: search traffic, AI visibility, product education, conversions. I can lead this or work from your brief.
03Write, revise & deliver
I write it, handle the images, and send it over for your review. Revisions are included: I act on your feedback until it’s right, then upload to your CMS. Finished, on schedule.
Selected work
Published across the WordPress, SaaS, and eCommerce ecosystems.
A decade of bylines in the publications your buyers — and AI — already read.
What is a WordPress Sitemap and How Do You Add One?
Mastering Automated Email Reminders in MemberPress
Interaction to Next Paint (INP): Core Web Vital Explained
7 Easy Ways to Improve the Mobile UX of Your WooCommerce Store
Getting Started with WordPress.com and Gravity Forms
How to Create a Slider in WordPress Using the Depicter Plugin
Should You Add Answer Engine Optimization (AEO) to Your WordPress Care Plans?
See the full portfolio →
What clients say
From the people I’ve worked with.
“Joe was a reliable and thoughtful partner across multiple projects, who often suggested helpful directions for our content and our business.”
“His content is top notch and we really appreciate his help coming up with topics. Easy to work with and always professional.”
“Each time he’s obviously put a lot of effort into every article. Accurate, detailed and on-time — he’s brought value to our site.”
“His flexibility, attention to detail and adherence to deadlines are excellent.”
FAQ
Questions, answered.
What do you actually do?
I’m a content strategist and writer for WordPress, SaaS, and eCommerce companies. I plan and write content built to rank in Google, surface in AI search, and drive real results once people arrive.
Do you only write content?
No. Writing is the core of what I do, but I also plan content strategy and run content and AI-visibility audits. If you’re not sure why your content isn’t getting found or cited, an audit is often the best place to start.
Do you write the content yourself?
Yes. Everything is human-led and I stand behind every claim. You’re paying for judgment and accuracy, not just words on a page.
Is this just about rankings?
No. Getting found is the start. The content also has to work once people arrive: educate, build trust, and move visitors toward the result you care about, whether that’s a sale, a sign-up, or a subscriber.
What do you mean by “AI search”?
More people now get their answer straight from ChatGPT, Perplexity, or Google’s AI Overviews, without clicking through to a website at all. Getting cited in those answers is called answer engine optimization (AEO), and it works alongside traditional SEO. I build both into how I plan and write.
Which industries do you write for?
WordPress (plugins, themes, hosting), eCommerce (WooCommerce and Shopify), and SaaS. Ten years’ experience in each.
Let’s talk about your content.
Send me a bit about your project — what you’re working on, what you need, what you’ve tried. I’ll come back within one working day.
Prefer email? drop me a line