The blog
Practical, no-hype writing on getting content found in Google and AI search. It covers AI content strategy, SEO, and answer engine optimization (AEO), with a focus on what actually works rather than what’s trending.
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AI content automation: where it works, and where it makes slop
AI content automation gets sold the same way everywhere. The pitch is to publish more, faster, with a smaller team. It works, but only for…
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Will AI replace SEO? No, but here’s what’s changing
Will AI replace SEO? No, but the version of SEO that meant “rank a page number one and the traffic shows up” is already breaking,…
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How to use AI for SEO without tanking your rankings
Using AI for SEO works, but the ranking comes from the edit. Here’s the editing and verification process that turns an AI draft into content…
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AI content strategy that ranks: how to win in Google and AI answers
An AI content strategy that ranks isn’t about publishing faster. It’s building content that wins in Google and AI answers at once. Here’s how to…
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Is AI content bad for SEO? What actually gets penalized
Is AI content bad for SEO? Google penalizes slop, not AI-made content. Here’s what actually gets penalized, and how to use AI without tanking your…