The blog
Practical, no-hype writing on getting content found in Google and AI search. It covers AI content strategy, SEO, and answer engine optimization (AEO), with a focus on what actually works rather than what’s trending.
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Does ChatGPT watermark text? What each major AI company has actually said
Google has been marking Gemini text since 2024. That is the part most coverage missed when Anthropic published how Claude’s watermark works and the story…
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How the Claude watermark works, and what it can’t prove
Anthropic has now explained how Claude’s text watermark works. It announced the marking on 11 August 2026, and on 14 August published a technical explainer…
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LinkedIn is the second-most-cited source in AI search
LinkedIn is the second-most-cited source in AI search, and individual posts earn 59% of its citations on ChatGPT. What B2B teams should do.
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AI content automation: where it works, and where it makes slop
AI content automation gets sold the same way everywhere. The pitch is to publish more, faster, with a smaller team. It works, but only for…
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Will AI replace SEO? No, but here’s what’s changing
Will AI replace SEO? No, but the version of SEO that meant “rank a page number one and the traffic shows up” is already breaking,…
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How to use AI for SEO without tanking your rankings
Using AI for SEO works, but the ranking comes from the edit. Here’s the editing and verification process that turns an AI draft into content…
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AI content strategy that ranks: how to win in Google and AI answers
An AI content strategy that ranks isn’t about publishing faster. It’s building content that wins in Google and AI answers at once. Here’s how to…
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Is AI content bad for SEO? What actually gets penalized
Is AI content bad for SEO? Google penalizes slop, not AI-made content. Here’s what actually gets penalized, and how to use AI without tanking your…